Adidas Vibes Campaign

Bringing scent to life through visuals, we crafted a vibrant social-first campaign for Adidas Vibes that turned fragrance into feeling.

The Brief

Adidas partnered with us to create a bold, Gen-Z-driven shoot for their new Adidas Vibes fragrance line — a trio of scents designed around energy, recovery and rest. The goal was to generate eye-catching lifestyle content for use across social media that would resonate with a younger audience and live comfortably alongside the Adidas Originals aesthetic.

Client: Adidas (Social Campaign)
Production, Direction & Photography: Kobe Still
Models: KSA Talent
Locations: Stratford Westfield (London) & East London Studio
Deliverables: Lifestyle content for social media rollout (stills + video)

The Concept

Each scent in the Vibes range was treated like a mood — something you wear, but also live in.

Energy Drive → high tempo, street-level, city grit
Recovery Mode → calm presence, grounded athleticism
Chill Zone → warmth, ease, sun-drenched stillness

We took the campaign from urban movement to soft stillness, visually reflecting the spectrum of vibes the fragrances were built around.

The Execution

We shot on location around Stratford Westfield, leaning into the reflective surfaces and sharp urban shapes to capture Energy Drive. The second half of the campaign was captured in a minimal, sunlit East London studio, giving space to Recovery Mode and Chill Zone with a slower pace and stripped-back feel.

All models were sourced from KSA Talent, allowing us to keep creative control, styling consistency, and a fresh edge.

We shot everything using available light — no strobes, just clean composition, careful location choice and sharp timing. Editorial meets real-world energy.

The Result

A cohesive set of stills that showcase Adidas Vibes as wearable energy — stylish, youth-driven and emotionally clean. The content is built for vertical scrolls, story taps and campaign cuts — making the fragrance feel personal, collectable and aesthetic.